Background To celebrate 200 years of supporting Australians, Westpac launched their 'Bump' account - a savings account that parents can open for their newborn baby, with a $200 starting deposit from Westpac. Brief Westpac asked us to design a stand at one of Australia's busiest baby expo's that would stop parents and get them to sign up for a Bump Account. Insight If you believe everything you see on social media or nappy ads, every moment with a new baby is perfection itself. The reality is somewhat different. Idea Life looks a little different when baby arrives - a stand that shows the reality of life as a new parent in all its messy, exhausted glory.
